Eldorado recognized and acknowledged its heritage in 1975 by refining its styling to better reflect that of the first generation Fleetwood Eldorado that dated back to 1967. Few would disagree that the original styling was one of General Motors finest styling efforts ever. It ranks up there with the first Cadillac Sixty Special Sedan and Coupe deVille, the 1963 Buick Riviera, 1963 Chevrolet Corvette, and all the other legendary designs that have come forth from GM over the years.

However, it seemed like the U.S. auto industry just couldn't get a break during the 1974 and 1975 model years. After Cadillac experienced two record setting years in a row for 1972 and 1973, it got hit with sluggish sales due to the oil scare that caught America off guard just as the new '74 models appeared in dealer showrooms. When the oil scare ended in spring 1974, sales began to pick up again, only to fall off during the 1975 model year due to the worst economic recession since 1958!  For 1975, pricing on the Convertible passed the five-figure bracket for the first time. At $10,354, it was priced $917 higher than in 1974.

Part of the responsibility for the increase in base prices lies with the new catalytic converters that had found their way onto most 1975 models. They allowed the engines to be retuned for improved performance, as they aided in the clean up of vehicle emissions, which allowed engineers to remove some of the emissions duties engines had been saddled with during the previous few years. The catalytic converters were expensive, and that cost was passed along to the consumer.

Advertising for the 1975 Cadillacs was as one would expect from Cadillac. Simple, elegantly understated, and sometimes posed with an older model Cadillac in the background. Golfer Arnold Palmer appeared in several print and television ads about this time.

Part of a Cadillac's mistique included offering owners a high resale value at time of trade in, as well as low maintenance costs during their time of ownership. Cadillac led the luxury market in owner loyalty at the time, as it had for many years, and there was a growing trend for original owners to retain cars for a longer period of time, which may have had a small impact on repeat sales each year.